A research report by Isabella Moore CBE shows that more and more people aged 50 and older are finding new opportunities and ways to express themselves through entrepreneurship.
Read the full report – Older Female Entrepreneurship (pdf)
The aim of this initial research has been to identify key issues and themes affecting older women’s ability or inclination to start up and run a business. It explores the main factors that trigger the intention to set up in business and the associated motivators, enablers and barriers that influence entrepreneurship among women aged over 50.
These findings will now be used to inform the next stage – a wider survey which will be circulated to several thousand men and women over the age of 50. The resulting data will then be analysed statistically, to obtain a more comprehensive understanding of the key issues facing older female entrepreneurs and how best to support them. In the meantime, it is hoped that these initial findings in this report will spark debate engaging older women, policy makers and practitioners involved in the design of business support programmes.
Fundamental changes are needed in business support services if the untapped potential of older women is released. Only then can we hope to fully harness the skills, talents and wealth-creating potential of these older women for the benefit of the UK economy.